“The least painful research study I’ve been involved with in a long time. You have great interview skills, Gordana. I actually had fun.”
– Sr. VP of IT, Healthcare
I have interviewed over 750 senior business and IT executives at some of the world’s largest brands about their business goals and technology investments.
I have researched the buying decisions for a wide range of innovative B2B technologies (SaaS, software and hardware)
as a Service
Connect With Me
If you’re looking for help to create more relevant, engaging and persuasive interactions with your target customers, you’ve come to the right place. I’m a B2B marketer and technology enthusiast with extensive experience interviewing buyers about their needs, designing web experiences, and producing marketing and sales content that is truly helpful to buyers