What B2B buyers want from your content

There’s nothing more powerful than speaking with real buyers to take the guesswork out of what content they find valuable. Since 2014, I have had the pleasure to interview hundreds of senior business and IT executives across a variety of industries about their buying journey and what resources they consulted to guide their decision-making process. Here are some of the things … Read More

6 surprising things I learned interviewing B2B buyers

In 2013 I decided to learn how to do buyer persona research so that I could become a better content marketer. Having practiced the craft of content marketing for over a decade, I was no stranger to producing content that helped buyers to make a more informed and educated purchasing decision. And I honestly thought that I was communicating value from the buyer’s … Read More

8 powerful ways to use buyer personas to build your content arsenal (e-book)

Insights to action! This e-book explains how buyer personas created using the 5 Rings of Buying Insight methodology can be used to to support your B2B marketing strategy and sales enablement and generate a wide range of content. 8 Ways to Use Buyer Personas to Build Your Content Arsenal (E-BOOK) from Content Bridge